World Rugby today has launched the Rugby World Cup 2021 ‘Family Reunion’ campaign which calls on the rugby family to come together and celebrate the very best of women in rugby after the pandemic.
Following its Covid-19 enforced postponement, New Zealand is set to welcome the world’s top players and fans around the world with a very special celebration of rugby, rugby’s values, women and togetherness from 8 October to 12 November, 2022.
It promises to be the greatest celebration of women’s rugby the sport has ever witnessed. Focused primarily at a New Zealand audience, the campaign launches just days before tickets to Rugby World Cup 2021 go on general sale on 30 June and celebrates the ‘rugby family’ and the off-field values that make rugby so unique.
A winning blend of rugby, party and a family reunion like no other, the campaign is brought to life through a hero film shot in the Auckland suburbs which demonstrates that Rugby World Cup 2021 will offer so much more than just the 80 minutes on the pitch.
The star-studded campaign film features Black Fern and Black Ferns Sevens icon Ruby Tui, former Black Ferns captain and Rugby World Cup winner Fiao'o Fa'amausili, England Rugby international Emily Scarratt, New Zealand Rugby international Caleb Clarke and former captain of the New Zealand international cricket team Ross Taylor.
Following a cessation of live sport owing to the pandemic, rugby’s stars are calling on the people of New Zealand to come together at Rugby World Cup 2021 for the biggest family gathering of the year – and everyone’s invited.
It’s not just mums and dads, brothers and sisters – Rugby World Cup 2021 is inviting the entire rugby Whanau for a long overdue and much anticipated celebration.
The rugby family means friends from school, mates from work, girls from the rugby club. It’s the bond people have with their friends, their family, their favourite players and everything in between.
It’s everyone being brought together for six weeks by their own genealogy – rugby.
World Rugby Chief Executive Officer Alan Gilpin said: “Family Reunion is a pivotal step on our journey to Rugby World Cup 2021 as we approach 100 days to go when fans will be able to secure their ticket to what will be a spectacular celebration of women’s rugby this October and November.
“The campaign perfectly encapsulates rugby’s values and celebrates the rugby family; something that is incredibly special and unique to our sport. It has been some time since the world has had an opportunity to come together and enjoy international rugby on this scale, so we are extremely excited that Rugby World Cup 2021 will be an enabler for the global rugby family to enjoy world-class sport New Zealand later this year.”
Rugby World Cup 2021 will kick off at Eden Park on 8 October, 2022 with a triple header. 12 international teams will go head-to-head for four weeks before the tournament culminates with the final on 12 November, which will see the remaining teams return to Eden Park